Australia Market Entry Checklist
(Free 2 page PDF, no obligation)
A practical checklist to assess their readiness for entering the Australian market.
In 3-5 minutes, you’ll see where you’re confident, uncertain or exposed across the six areas that drive traction, cost and risk.
✔ Free
✔ Designed for UK, EU, US and Asia-based teams
✔ Printable, shareable (ideal for leadership alignment)
✔ Based on the Market Entry Snapshot framework
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Ideal for leadership briefings, internal planning and decision documentation.
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The checklist covers six core dimensions that determine early success in Australia:
Customer fit
Who buys first, what you replace and where early traction is most likely.Market entry approach
Direct vs partner/distributor vs joint venture - and what changes the choice.Licences & approvals
Likely registrations, approvals or responsible-person requirements.Partners & distribution
Realistic partner targets and what they’d need to act.Positioning & evidence
Claims you can prove and how buyers will compare you to incumbents.Your first 90–180 days
Activity + outcome metrics and a clear Month 3 definition of success. -
Tick your understanding/status for each question:
Confident / Not sure / Need help.
Tailored answers are delivered in our Market Entry Snapshot (Fixed fee, delivered in 3–5 business days).This is the same content included in the PDF version.
1. Customer fit
Who will buy from you first in Australia (demographics, job title, industry, state, age, income band)?
What are they using today that you would replace?
Confident ☐ Not sure ☐ Need help ☐Where is early traction most likely (which state/region or sub-sector)?
Psychographics/need: pain point, purchase frequency:
Confident ☐ Not sure ☐ Need help ☐2. Market entry approach (direct / distributor or partner / joint venture)
Which approach is lowest risk for you — and why?
(direct, distributor/partner, or joint venture)
Confident ☐ Not sure ☐ Need help ☐What would change that choice (for example, regulation, price points, or availability/quality of partners)?
Confident ☐ Not sure ☐ Need help ☐3. Licences and approvals
Do you need any licences, registrations, data privacy steps, or sector approvals to operate in Australia?
Confident ☐ Not sure ☐ Need help ☐Do laws require a local legal entity or a named responsible person for your product/service?
Confident ☐ Not sure ☐ Need help ☐4. Partners and distribution
List 2–3 realistic Australian partners.
What would they need from you to act (margin, support, case studies)?
Confident ☐ Not sure ☐ Need help ☐What do you already have: an Australian case study, compliance statement or sales materials for partners?
Confident ☐ Not sure ☐ Need help ☐5. Positioning and evidence
Which claims can you prove today (results, references, certifications)?
Confident ☐ Not sure ☐ Need help ☐How will Australian buyers compare your price and value with local incumbents?
Confident ☐ Not sure ☐ Need help ☐6. 90–180 day plan
What are your THREE activity metrics (e.g., partner meetings, demos) and TWO outcome metrics (e.g., qualified pilots, first customers)?
Confident ☐ Not sure ☐ Need help ☐What would make month 3 a success, and who internally owns it?
Confident ☐ Not sure ☐ Need help ☐ -
0–2 → You can proceed; our Snapshot can stress-test your plan
3–5 → Snapshot recommended before committing budget
6–12 → High chance of wasted time/budget — Snapshot strongly recommended
What overseas clients say
Market size and your realistic reachable segment
Competitor scan and positioning insights
Licences, approvals and regulatory requirements
Comparison of the three entry pathways (direct, distributor/partner, JV)
A recommended entry approach tailored to your business
A practical 90-180 day action plan
A clear, board-ready report
What Happens Next?
If your checklist reveals gaps or uncertainty, the Market Entry Snapshot provides the answers.
A fast, fixed-fee assessment delivered in 5 business days.
Your Snapshot includes:
“For the past five years, Neville has been our MD’s Commercial Banker in Australia, assisting with several city and suburban property developments.
This gave us confidence that the guidance we received for our recent core business expansion plans was grounded in real experience, not theory”
